I have been practicing law now for a little over 30 years. It is impossible to describe all the change I have seen in my practice over the years. They range from electric typewriters to voice recognition software to multi-function copiers that can print, scan and send faxes and emails; and almost everyone has a computer and is computer savvy. Ah yes, computers. My first experience with a computer was in 1968 when students were required in my eighth grade class to take “Introduction to Computers.” I would never have predicted then how much those large, clunky devices would change our lives forever!
Information is king. Consumers now rely on computers and the internet much like prior generations used encyclopedias and the yellow pages. So our law firm, whose roots trace back over 65 years, stays current with technology and maintains a website and this blog-concepts which were unfathomable even for visionary lawyers only twenty years ago. The point of my reflecting upon the computer is to put in context our firm’s next technological leap which is about to occur – becoming a member of the YouTube community. I am not kidding either! For those of you unfamiliar with YouTube, it is a video sharing website which has expanded its internet muscle especially since Google purchased it in 2006. It is not just a “young person’s” site either. YouTube is now the third most viewed website on the internet behind Yahoo and Google! Soon we will have posted to our website a video overview of the firm as well as a video greeting from each of our four attorneys, all hosted by YouTube. Why, you ask? Well here are a few of the reasons. Did you know that media experts such as Lancer Media tell us:
Video search will soon rival text search as a primary search method due to the following factors:
- Videos are entertaining and fun to watch;
- Only about 50% of all of website content is actually read;
- Videos are quick to watch;
- Pictures are worth 1,000 words – a visitor to a website may need 30 minutes, 1 hour or 2 hours to thoroughly read and understand a text message, whereas a video can transmit the same message in 3 minutes or less; and
- Videos bring people, ideas and strategies to life.
While this may all be true, the primary reason we are adding the videos to our website is to assist potential clients to obtain a better sense of each of our four attorney’s demeanor, their areas of expertise, and their individual philosophies about the practice of law. All of these should be extremely important considerations. People can be very nervous going to meet with an attorney, especially if the conference involves an emotional area such as contemplating a divorce. These videos will allow a “tour” of our firm and an opportunity to gauge a bit more clearly each attorney’s values and style. Clients need to select an attorney with a personality that meshes with their own.
For any of our blog readers who are interested, below is a sneak peek of our first YouTube video providing an “overview” of our Dayton law firm. Just click on the “Play” arrow to view it. In the not too distant future, we will add a video from each of our attorneys discussing their respective practice areas. Our firm’s willingness to embrace new ideas and technology, I believe, carries over to our progressive approach in delivering exemplary legal services to our clients.
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Robert L. Mues
Robert Mues is the managing partner of Dayton, Ohio, law firm, Holzfaster, Cecil, McKnight & Mues, and has received the highest rating from the Martindale-Hubbell Peer Review for Ethical Standards and Legal Ability. Mr. Mues is also a founding member of the "International Academy of Attorneys for Divorce over 50" blog.